Ministry of Finance Finland
Valovirta had previously created a physical version of the game, which can be downloaded and printed from here. However, a version that functions in a digital environment was also desired. I was working on the plan for how the game would operate in digital form and what back-end functions it would require. The digital version is still a work in progress.
Selkosanomat
Selkosanomat is a publication delivered in plain language, available both in print and online. True to the nature of the publication, the visual design of the Helppo juttu (Easy Story) campaign strongly emphasizes accessibility. The campaign is easy to read and understand but also works well for those who find reading and understanding easy.
The pro bono campaign was implemented online and as posters, considering different target groups. The working group included Tuomas Aatola, who was responsible for the campaign's texts.
Valovirta also implemented a renewed look for Selkosanomat. Selkosanomat participated in competitions organized by the Helsinki Region Journalists and the Periodical Media Association. The competitions awarded good media and their creators. Selkosanomat won an award in both competitions. I was part of the team that carried out marketing communications.
ProNeuron
ProNeuron wanted to improve visibility with Nuotti coaching as a result of the legal reform. In the working group, we conducted a target group analysis and developed a marketing plan. Based on these, the working group created a new website and enhanced the campaign with illustrations. The marketing working group also included Anna Seitsara.
